The Cut

Straight-talk guides on fat loss, training and the 30-day mindset — from the team behind SHRED30.

Nutrition

A kitchen scale and a notebook of crossed-out numbers on a worktop
August 26, 2026 · 6 min read

How your calorie target is calculated (and why it keeps moving)

The number on your dashboard isn't a guess or a round figure. Here's the equation behind it, the size of the deficit, and why it drops again as you do.

By SHRED30
Chicken breast, salmon, boiled eggs and a yogurt tub in a row on dark slate
August 22, 2026 · 6 min read

1g per pound of goal weight: where your protein number comes from

Not a bro-science round number. Here's the evidence range it sits in, why it's anchored to goal weight, and what happens at the top and bottom of it.

By SHRED30
A bathroom scale on cold tiles scattered with water droplets
August 20, 2026 · 5 min read

The first week: why the scale drops fast (and what it actually means)

Five pounds in five days isn't fat — and it isn't fake either. What the week-one whoosh really is, and how to use it without being fooled by it.

By SHRED30
Backlit glass of water with condensation on a dark gym table
August 18, 2026 · 5 min read

3.5 litres: the hydration target, decoded

Where the number comes from, what counts toward it, and why the first week of a cut makes you thirstier than you expect.

By SHRED30
A plate of chicken, rice and greens shot from above
August 16, 2026 · 6 min read

Protein first: the one rule that makes cutting easy

Hit one gram per pound of goal weight and eat it before anything else on the plate. Most of what's hard about dieting quietly disappears.

By SHRED30
A kitchen scale on a worktop lit hard from a window
July 29, 2026 · 6 min read

The plateau playbook: what to do when the scale stalls

Four flat days isn't failure — it's physics with a delay. The exact order of moves that breaks a stall without wrecking the rest of the program.

By SHRED30
Oil pouring into a dark pan, chopped vegetables behind
July 17, 2026 · 7 min read

Hidden calories: the 300 a day you're not counting

Oil, dressing, the two forkfuls while cooking, the milk in four coffees. None of it feels like eating. All of it lands, and it's usually the entire reason a good week reads flat.

By SHRED30
A glass of water beside an empty juice-stained tumbler on a bar top
July 15, 2026 · 6 min read

Why there are no liquid calories for 30 days

Calories you drink barely register as food. That makes them the cheapest thing in your diet to delete — and for most people it's a few hundred a day for no loss of satisfaction.

By SHRED30
Steaming black coffee on a concrete ledge at dawn, road behind in blue shadow
July 11, 2026 · 6 min read

Coffee, tea and zero-sugar drinks: what's actually allowed

The full permitted list, a sensible ceiling on caffeine, where diet drinks currently sit in the evidence, and the two health-aisle drinks that break the rule without anyone noticing.

By SHRED30
Iron plates arranged smallest to largest on a concrete floor
July 3, 2026 · 6 min read

Your targets shrink as you do — here's that math

Lose ten pounds and your maintenance drops by roughly 50 to 100 calories a day. Do nothing about it and week three stalls while you're still doing everything right.

By SHRED30
Four small bowls of food in a row on a dark worktop
May 2, 2026 · 6 min read

The swap table, explained: why any-for-any works

Category swapping only works if each row holds one variable constant. Here's what's controlled in each row, and the single rule that makes every swap legal.

By SHRED30
An open palm beside a cooked chicken breast on a board
April 30, 2026 · 5 min read

Palm, fist and thumb: portions without a food scale

Your hand scales with your body, which makes it a surprisingly good portion tool. Here's how accurate it really is, and the two foods you should still weigh.

By SHRED30
Fish fillets and tinned tuna on a kitchen scale
April 28, 2026 · 6 min read

Protein sources ranked by grams per 100 calories

The only ranking that matters on a cut is protein per calorie, not protein per serving. Here's the swap-table list sorted by it, and what the top band actually buys you.

By SHRED30
Raw chicken, beef and salmon laid out on butcher paper
April 26, 2026 · 6 min read

Chicken, beef or salmon: does the protein source matter?

Leucine, digestibility and the fat riding along. Three places the source genuinely changes the result, and the much larger area where it's noise once the daily total is hit.

By SHRED30
Open tubs of yogurt and cottage cheese with a spoon
April 24, 2026 · 6 min read

Greek yogurt, cottage cheese and casein: the dairy protein tier list

Ranked on protein per 100 calories, satiety, digestion speed and cost — plus which of the three earns the late-evening slot and which one you should stop buying full-fat.

By SHRED30
A scoop of protein powder beside a shaker bottle
April 22, 2026 · 6 min read

Whey protein: what it is, when to use it, what to buy

Concentrate, isolate or hydrolysate, what third-party testing certifies, and the honest case — whey is a convenience tool, not a fat-loss supplement.

By SHRED30
Blocks of tofu and tempeh on a wooden board
April 20, 2026 · 6 min read

Plant-based on SHRED30: hitting 150g without meat

A parallel swap table for tofu, tempeh, seitan and legumes — plus the two adjustments, one to total intake and one to meal spacing, that make a plant-based cut work.

By SHRED30
A rice container and a banana beside a loaded barbell
April 18, 2026 · 6 min read

Carbs near training: the timing rule that isn't a myth

Total intake decides your fat loss. Placement decides whether the fourth interval feels possible. What 'keep the carbs near training' means in practice, and what it can't do.

By SHRED30
Bowls of cooked rice, oats, potato and quinoa in a row
April 16, 2026 · 6 min read

Rice, oats, potato, quinoa: the carb swap cheat sheet

Cooked-weight equivalents for every carb in the swap table, plus the fibre and water content that decides which ones keep you full at the same calorie number.

By SHRED30
A tablespoon of olive oil beside a pile of raw broccoli
April 14, 2026 · 5 min read

Why fats are measured and vegetables never are

A tablespoon of olive oil costs the same calories as roughly three and a half heads' worth of broccoli. That ratio is the entire reason one column has portions and the other doesn't.

By SHRED30
Raspberries, oats and cooked beans in a colander
April 12, 2026 · 6 min read

Fibre: the target nobody set for you

Around 14 grams per 1,000 calories, and a high-protein deficit is the easiest place in nutrition to fall short of it. The swap-table foods that fix it for almost no calories.

By SHRED30
A large plate heaped with vegetables beside a small side plate
April 10, 2026 · 6 min read

Vegetables are the off-switch: the volume-eating principle

People eat a fairly consistent weight of food each day, not a consistent number of calories. Five meal templates that use that fact instead of fighting it.

By SHRED30
A loaded supermarket trolley in an empty aisle
April 8, 2026 · 6 min read

The weekly grocery run: one trolley, seven days, six targets

Buy for the protein number and the meals arrange themselves. Here is the full list in aisle order, with quantities for one person for seven days.

By SHRED30
Cooked food portioned into containers on a worktop
April 6, 2026 · 6 min read

Meal prep in 90 minutes: the batch-cook blueprint

Three proteins, two carbohydrates, one sauce, one oven. The exact running order, what keeps how long, and the food-safety limits that decide what you freeze.

By SHRED30
Tinned fish, jerky and nuts in an open desk drawer
April 4, 2026 · 5 min read

The emergency kit: jerky, tuna, bars — what to actually buy

What belongs in the desk drawer and the glovebox, judged on one number: grams of protein per 100 calories. Most protein bars fail it badly.

By SHRED30
A restaurant table with a grilled main and a jug of sauce beside it
April 2, 2026 · 6 min read

Eating out: the restaurant play for every cuisine

Double the protein, halve the starch, sauce on the side. Three rules, applied concretely to Italian, Indian, Chinese, Mexican, pub, sushi and steakhouse menus.

By SHRED30
An empty pint glass on a bar counter after closing
March 31, 2026 · 6 min read

Alcohol on a 30-day cut: the honest cost

Seven calories a gram is the smallest part of the problem. Here is what drinking does to fat oxidation, sleep and the food that follows — and the harm-reduction plan if you are not abstaining.

By SHRED30
Eggs and yoghurt on a kitchen worktop at first light
March 29, 2026 · 5 min read

Breakfast: does it matter, and what should it be?

The trials that assigned breakfast rather than observing it found very little. The program still front-loads protein at breakfast, for a reason that has nothing to do with metabolism.

By SHRED30
A kitchen clock above a covered plate
March 27, 2026 · 6 min read

Meal timing and intermittent fasting: do they beat the deficit?

When calories and protein are matched, fasting protocols perform about the same as ordinary dieting. What they are genuinely good at is something else entirely.

By SHRED30
A food packet turned over to its back panel under hard light
March 25, 2026 · 5 min read

How to read a nutrition label in ten seconds

Four glances, one decision: serving size, protein per 100 calories, the sugar line and the order of the first three ingredients. Everything on the front is advertising.

By SHRED30
Spilled salt beside a glass of water on dark steel
March 23, 2026 · 6 min read

Sodium, carbs and the two-pound overnight swing

Two pounds of fat is about seven thousand calories. You did not eat that at dinner. Here is what actually moved, how long it takes to clear, and why this is where week two ends for most people.

By SHRED30
An open fridge door lighting a dark kitchen at night
March 21, 2026 · 6 min read

Cravings: the physiology and the four-move response

Habit cue, true hunger, or a protein shortfall — they feel identical and need different answers. A four-step ladder that resolves most of them inside ten minutes.

By SHRED30
A large bowl of rice on a bare table under one lamp
March 19, 2026 · 6 min read

The refeed question: should you have a high-calorie day?

A refeed refills glycogen and buys you a better session. It does not reset your metabolism. Here's what one costs inside 30 days, and the single situation where the program says take it.

By SHRED30
A takeaway box beside a prepped meal container on a counter
March 17, 2026 · 6 min read

Cheat meals vs planned swaps: which survives a 30-day sprint

An unplanned cheat costs more than its calories — it costs three days of readable scale data and the next decision after it. The swap system gives you the same release with a known price.

By SHRED30
Oil being poured into a measuring spoon over a dark pan
March 15, 2026 · 5 min read

Cooking oil is the most underestimated calorie in your kitchen

One level tablespoon is about 120 calories. Most people free-pour two without noticing. That habit alone is a third of a typical daily deficit, every day, for thirty days.

By SHRED30
An espresso cup on a chalk-dusted gym bench
March 13, 2026 · 6 min read

Coffee and caffeine as a training tool

The dose that has evidence behind it is 3 to 6 mg per kilogram, about an hour before you train. The cut-off that protects your sleep target matters more than the dose does.

By SHRED30
Salt spilled beside a glass of water on dark slate
March 11, 2026 · 6 min read

Electrolytes: who actually needs them

The light-headed feeling in week one is usually sodium, not a detox. Here's what a deficit does to your electrolytes, and when a pinch of salt beats a forty-pound box of sachets.

By SHRED30
A weekly pill organiser beside a bunch of dark leafy greens
March 9, 2026 · 5 min read

Do you need a multivitamin at 1,500 calories?

Less food means less of everything in it. Four nutrients get tight first, all four have food fixes, and there is a narrow case where a basic multi is worth the two pounds a month.

By SHRED30
A scoop of white powder on a dark worktop beside a shaker
March 7, 2026 · 6 min read

Creatine: 5 grams, 2 lbs of water, and no, it's not a steroid

The most-studied legal supplement in sport does one small thing very reliably — and puts a couple of pounds of water on the scale in week one, which is why half of dieters quit it.

By SHRED30
Unlabelled supplement tubs lined up on a dusty shelf
March 5, 2026 · 6 min read

Fat burners, CLA and the supplement graveyard

An evidence audit of the category — thermogenics, CLA, raspberry ketone, garcinia, apple cider vinegar. Almost nothing survives, and two of them carry real risk.

By SHRED30
Berries and a halved grapefruit on a kitchen scale
March 3, 2026 · 5 min read

Fruit on a cut: sugar, fructose and the myth

The fructose scare came from studies of soft drinks and isolated sugar, not from apples. Here's what fruit costs per portion, which choices buy the most food, and the one form that is a genuine trap.

By SHRED30
Egg yolks separated into a bowl beside cracked shells
March 1, 2026 · 5 min read

Whole eggs vs egg whites: the cholesterol question, settled

The yolk holds the nutrients and four fifths of the calories. Current guidance has moved on from the old 300mg limit — here's what that means for the ratio your breakfast should use.

By SHRED30
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The cornerstone guides from this blog, cut into one PDF — calories, protein, training, sleep, plateaus and the exit plan.

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